Prom Queen is the first web television series produced by former Walt Disney CEO Michael Eisner's new production company Vuguru and veteran web television production company Big Fantastic, the creators of Sam Has 7 Friends. The series, consisting of 80 episodes of 90 seconds each, is one of the best-funded entrants into the world of original programming designed exclusively for online video.
The show generated revenue through sponsorships, by selling some of the clothing worn by the characters, and by carrying advertising for Hairspray.
The series premiered April 1, 2007 on MySpace, and supplemental scenes can be seen on MySpace as each of the characters has a MySpace page that includes blogs, Vlogs, and comments between the characters. According to the Financial Times, it marks MySpace's boldest push into original video content. The series was also distributed on YouTube, Veoh, and on an original Prom Queen website.
The first season ended on June 20, 2007, with over 15 million views of the episodes during the original 12-week run, and has been viewed by over 40 million people to date.
A 15-episode spinoff series, Prom Queen: Summer Heat, debuted on August 27, 2007. On May 7, 2008, a Japanese remake of the series, titled Tokyo Prom Queen, began airing in a similar format.